The growing concern for a healthy lifestyle is changing consumption habits in the beverage sector. In fact, as the consumption of beverages with high levels of sugar decreases, the consumption of natural, healthy and sustainable products is growing.
According to an AINIAFORWARD study, for 92.16% of consumers, healthiness is a priority factor when choosing a product.
From TRADES, we bring you the main trends in the sector to help you identify new business opportunities and develop new products:
FUNCTIONAL BEVERAGES:
- Consumers want to take care of themselves easily, without having to change their habits.
- Digestion is a key health priority, which is why innovation in functional beverages is growing.
- In Spain, according to a study by Mintel, 44% of consumers are looking for health benefits in their beverages.
As a producer, you have the opportunity to meet this demand with healthier and more nutritious formulations (energy boost, immunity booster, anti-aging properties...).
FREE FROM:
- Demand for such products is growing as consumers opt for healthier lifestyles.
- There is also increasing demand for gluten-free, low-sugar or lactose-free beverages, in addition to natural products such as ancient grains and wheat alternatives.
INGREDIENTS OF VEGETABLE ORIGIN:
- The growing interest in sustainability is driving consumers to opt for environmentally friendly products.
- Thanks to the demand for plant-based foods and the interest in vegetarian and vegan diets, vegetables and plant-based proteins have entered new categories with a vengeance.
ATTRACTIVENESS AND FLAVOR:
- Consumers are looking for new experiences: surprising, intense and innovative textures and flavors.
- Now is the time to innovate in beverages and appeal to consumers who are cutting back on alcohol consumption with more sophisticated flavors.
- To achieve this, ingredients such as herbs, spices and other botanicals are being explored.
Listening to your customers is key to adapting your offer to their demand, offering them beverages that, beyond quenching their thirst, satisfy their needs.
