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INTERNATIONAL FLAVORS

Challenges of the food industry

Food is one of the most intense memories we carry in our daily lives. How do you feel when you get home and find your favorite dish to eat? The smell, tastes and textures awaken the senses and connect us deeply.

Did you know that 57% of consumers add sauces to enhance flavor, while 35% add sauces to experiment with new tastes? This growing interest in international flavors, driven by social media and new generations, is transforming the food industry, opening up a world of opportunities to innovate and engage consumers.

Most relevant international flavors

CONTRAST

"65% of global consumers are looking to try unusual combinations."

The aim is to mix contrasting flavors such as "swicy", which fuses sweet and spicy - like a peppery chocolate bar, or combinations such as sweet and salty - like a blue cheese and pear cheesecake.

NOSTALGIC

"48% of consumers consider familiar and traditional flavors to be important."

 These flavors evoke childhood memories and provide comfort. One example is the reintroduction of classics such as vanilla and strawberry in sports nutrition products.

ACID AND TART

"Raspberries and grapefruit are gaining in popularity, with increases of 44% and 103%, respectively."

Acidic flavors are on the rise, where foods such as yuzu drinks, cherry desserts or citrus marinade stand out. Acidic creations balance sweetness by offering a contrast in desserts.

*Source: Innova Market Insights

What flavors does each generation prefer?

They prefer traditional dishes, with simpler and more classic options.

  • - Stews and stews, such as meats with vegetables and lentil soups.
  • - Chicken and veal dishes with sauces.
  • - Traditional mashed potatoes and cream of vegetables.
  • - Basic sauces, such as homemade tomato sauce or bechamel sauce.

They are inclined towards the familiar, but enjoy modern dishes and quality ingredients.

  • - Pasta with rich sauces, such as pesto or roasted tomato sauce.
  • - Roasted or grilled meats.
  • - Mushroom-based dishes, such as mushroom risotto.
  • - Homemade soups, including minestrone and French onion soup.

They value both the taste and health of their meals, leaning toward foods that provide them with wellness.

  • - Poke bowls.
  • - Avocado sauces.
  • - Quinoa and brown rice dishes.
  • - Vegetable or cauliflower soups with spices.
  • - Mediterranean food, including hummus and falafel.
This generation is very open to experimenting with international flavors and enjoying unique culinary experiences.
 
  • - Asian dishes, such as ramen or Thai curry.
  • - Spicy and smoky flavors, such as jalapeño and chipotle.
  • - Vegetarian and vegan alternatives, including tofu.

Ready to launch a product that makes a difference?

If you are looking for surprising and innovative flavors, don't hesitate to contact us!

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Innovative solutions for international flavors

OVEGI®: the new clean label range of dehydrated ingredients

Ovegi® is ROHA's premium range of high quality natural dehydrated ingredients.

This range uses advanced drying techniques, such as freeze-drying and vacuum drying (EVD-Enhanced Vacuum Drying technology), to enhance the flavor of the ingredients, without the need to add additives or artificial flavors.

Advantages of the Ovegi range

✓ Ingredients with natural and authentic flavor: vegetables, herbs, meat, dairy, mushrooms and more.

✓ Maintains the organoleptic characteristics of the ingredients.

✓ Clean label ingredients that enhance flavor, without the need for added additives.

✓ Possibility of products with original provenance.

✓ Full traceability of sources and processes.

✓ Low water and moisture activity to preserve texture and stability.

Ovegi roha

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After 50 years working in the food industry, at Trades, we use our experience to help our customers develop innovative products, meeting the needs of an increasingly health-conscious consumer.

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