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CLEAN LABEL SOLUTIONS

Challenges of the food industry

In a world where consumers increasingly value transparency and authenticity, clean label products are gaining popularity. Shoppers are looking for options free of artificial additives and hard-to-identify ingredients, prioritizing their health and wellness.

For brands, it is essential to use natural and transparent ingredients in their clean label products, thus ensuring consumer trust and loyalty. This trend covers not only processed products, but also sectors as varied as dairy, bakery, snacks and ready meals.

How to get a Clean Label?

INGREDIENTS

It is ideal to opt for natural ingredients that consumers can easily identify, such as fruits, vegetables, whole grains and other interesting options.

It is also crucial for brands to be transparent about the origin of the elements that make up their products, avoiding the use of ingredients that sound too artificial.

ADDITIVES

The elimination of artificial additives is essential, as consumers are increasingly unsure and associate these elements with poorer health.

Brands can use natural alternatives to replace additives. For example, replacing artificial colorants with fruit and vegetable extracts.

UNDERSTANDING

As for the structure of the content, it is ideal that the language be clear and simple, with a recognizable list of ingredients and as reduced as possible.

It is important for consumers to know what each element of the label is, helping them to understand those elements that may be more confusing.

What does the consumer value in clean labeling?

44% of Polish consumers buy food and beverages with organic claims for health reasons.

81% of French consumers agree that foods with natural claims are healthier than processed foods.

73% of Spanish consumers trust a food or beverage product more if the packaging details the origin of the ingredients.

Source: Mintel GNPD

What does the consumer avoid?

25% of UK consumers buy food and drink with ethical claims to avoid consuming undesirable ingredients or substances.

64% of German consumers buy water avoiding the consumption of microplastics, as the amount found in tap water concerns them.

35% of UK consumers agree that food products with a short list of ingredients are healthier, so they avoid those with longer lists.

Source: Mintel GNPD

TOP most relevant sectors in this trend

The five most relevant sectors within the trend towards clean labeling are processed products, dairy products, bakery, snacks and ready meals and dishes.

Among all these sectors, the most relevant has always been the processed products sector, despite its recent decline. However, the dairy products sector is also of great importance and the bakery sector was the one that recorded the highest number of launches during 2023.

Thinking of developing a new clean label product that stands out in the market?

If you are looking for innovative solutions that meet the needs of a health-conscious consumer, don't hesitate to contact us!

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Clean label solutions

MILLBO

Millbo is an Italian manufacturer with more than 30 years of experience, specialized in offering natural solutions for the bakery sector, focused on shelf life extension and mold prevention and inhibition.

It is a leader in the development and production of highly innovative, natural and clean-label bakery ingredients , addressing sustainability issues for atransparent and ethical business model that responds toconsumerneeds .

HI FOOD

Hi Food is a company founded in 2012 that serves the food ingredients sector, adding value to its products through innovation and knowledge of different market trends.

It specializes in the research, development and production of innovative ingredients of natural, vegetable and clean label origin, being able to offer tailor-made solutions, allergen-free ingredients and chemical products with outstanding functionalities for each customer.

Featured ingredients and solutions

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After 50 years working in the food industry, at Trades, we use our experience to help our customers develop innovative products, meeting the needs of an increasingly health-conscious consumer.

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