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In this article, we will explore how brands in the sauces and condiments sector can navigate these changing dynamics, focusing on crucial aspects such as naturalness, sustainability and versatility. In addition, we will discover how social media and dietary needs play an essential role in the evolution of the market.
In this article, we present the various trends that are gaining momentum in the beverage sector. We will focus on the sustainability, taste and functional benefits that more and more products in the sector offer, from dairy beverages and juices to plant-based and fermented beverages.
Today, confectionery has experienced an unprecedented boom. In a world where indulgent pleasures are combined with creativity and innovation, confectionery has become an integral part of our culinary culture.
The chocolate market offers a virtually endless variety of irresistible flavors, colors and textures. However, the rise of environmental awareness and the quest for a healthy lifestyle have transformed the way consumers relate to this indulgent treat.
The pandemic marked our lives and our habits. Since then, we have all become more aware of the need to take care of our overall health and well-being, and to prevent possible diseases.
For centuries, ice cream has been a popular dessert, appealing to all ages. There are a thousand flavors and colors, aimed at specific market segments or responding to new trends: plant based ice cream, low calorie ice cream, others fully focused on indulgence... But what ice cream trends will we see in 2023?
The trends for 2023 are presented in the form of 3 macro trends of which we can break down to a total of 9 within them. 2022 has been a year of change in which, although we have been leaving behind the hardest part of the pandemic, we have been surprised by unprecedented economic, political and raw material instability. Therefore, tranquility will be a key point to connect with the consumer, who is nervous and constantly adapting to the changes that are occurring.
Innovation in the snack market reflects the growing concern of consumers for their health, seeking foods that reinforce their well-being, rich in protein, discarding labels with hard-to-identify ingredients...
Concern for immune health has been growing and consumers are looking for specialty nutrition products that will be a benefit to them. Did you know that in 2019 53% of consumers wanted to improve their immune system and this percentage grew to 70% by 2020?
Rising inflation, the climate crisis and the pandemic leave no one indifferent, and the consumer must face this context by looking for more affordable, more sustainable and healthier alternatives...
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