Ice cream: a new source of happiness for consumers during the hot season
Although more natural and balanced nutritional trends are the order of the day, the consumption of indulgent foods has experienced unexpected growth in the wake of the pandemic that began in the early 2020s. Sweet temptations such as those offered by bakery, pastries, sweets or ice cream are now on everyone's lips, helping many people to combat anxiety and stress with an immediate dose of happiness.
This trend of using sweets to improve mood is being taken advantage of by some ice cream producers, who have seen the perfect opportunity to convince new consumers through new and surprising flavors for their products, among which ice creams with bakery flavors stand out.
Cookie dough, cake, berlinas... this new taste for flavors different from the traditional ones is proving to be a success. Thanks to the novelty and the fact that they are able to transport us to happier times past with just one bite, this type of ice cream has a high perception among users, allowing manufacturers to outline more aggressive pricing strategies under apremium label.
Globally, the promotion and sale of this type of ice cream during the past period has been a revolution compared to other years. In Europe, the launch of these products has skyrocketed from 11% to 15% in just one year (July 2019 to June 2020 vs. July 2020 to June 2021). A spectacular growth led by Spain, where these ice creams already account for 19% of the new proposals flooding the market, according to the prestigious food trends researcher Mintel. And this only seems to be the beginning. Is a new era of ice cream led by bakery-flavored ice creams on the horizon?
Sweeten your consumers' everyday life with authentic pastry flavored ice cream thanks to Curt Georgi flavors.
When creating this type of product, it is not enough to find a pleasant nuance; evoking the authentic bakery flavor and aroma is essential. With more than 145 years of experience in the industry, Curt Georgi flavors are an excellent ally to give a distinctive flavor to all types of ice cream, especially when it comes to delicate and nuanced profiles such as bakery products.
To transport us back to childhood, Curt Georgi uses harmonized blends of different flavoring molecules, adjusting both the solubility and concentration of each aroma to achieve unique and specific profiles such as the brownieCurt Georgi uses harmonized blends of different flavoring molecules, adjusting both the solubility and concentration of each flavor to achieve profiles as unique and specific as brownie, cookies, berlinas or traditional Christmas cookies Spéculoos, as well as a variety of fruits, desserts or candies, among many others.
Do you want to come up with new ideas for your ice cream or would you like to learn more about the possibilities offered by Curt Georgi flavors? Get in touch with us and let's make your consumers ice cream.
