Leading this year's list is "Discovery: The Adventurous Consumer," which highlights consumers' interest in stepping out of their comfort zones to explore bolder flavors and multi-sensory dining experiences. The sensations obtained via surprising flavors, vibrant colors and unexpected food textures are especially relevant. That report highlights a 35% growth (2017 vs. 2016) in food and beverage launches with Claims implied to "Discovery" and that 2 out of 3 consumers in US, UK and China identify with the statement "I love to discover New Flavours".
We are ready!
#TradesTrends #NaturalIngredients #NewExperiences #Saboresetnicos #Storytelling
