Did you know that snacking between meals provides energy to the body and helps to keep up the pace throughout the day?
From TRADES, we give you an ideal solution, the energy bars! An easy and quick way to consume essential nutrients, anywhere, taking care of your figure.
But are they really as healthy as they are sold?
Faced with society's growing concern for health and its increasing predisposition to eat real food, the energy bar industry is facing a challenge: to add a vital and essential ingredient to bring flavor and health in equal parts: innovation.
Energy bars have had a negative image lately, as they are often associated with ingredients of low nutritional quality, and for their high content of added sugars that make us swell with calories, but do not provide us with nutrients.
Discover the 4 main industry trends to differentiate yourself:
- Health comes first. It is necessary to innovate with ingredients that positively affect the health and well-being of consumers.
- 0% sugar. The current consumer trend for real food is leading to an increase in fruit-based products, which contain natural sugars other than added sugars.
- The focus on protein. Energy bars, in general, lack protein. It is important to explore new protein sources to differentiate yourself.
- Little bites of flavor and health. Consumers are looking for energy bars to provide healthy benefits. That's why it is essential to combine healthy recipes with appealing flavors.
It's time to innovate and create. Discover different types of cereals, and combine them with various nuts or different pieces of fruit. Why not add a little cinnamon? For tastes... flavors!
With TRADES, you never stop reinventing yourself. Now that you know the new trends, what are you waiting for to apply them to your energy bars? Contact us!
