After the confinement, many employees have returned to work in their offices, and this, coupled with long working hours, especially in large cities, is leading to an increase in the consumption of ready-to-eat meals.
In fact, the constant growth in demand for these products is based on innovation and the wide variety of proposals available for all consumption moments.
Ángel Matamoro, president of Asefapre, assures that "consumers have developed a tendency towards immediacy, seeking to consume quality food quickly. And in this sense, ready meals play a decisive role".
Therefore, from Trades we present you the most successful trends in the ready meals sector:
- Trend 1: EXOTIC. According to Mintel, ready meals have the ability to introduce consumers to new and exotic flavors. An easy and economical way to try new foods.
- Trend 2: VEGAN AND FLEXITARIAN. According to Mintel, 10 % of adults in Spain and Germany are interested in vegetarian or vegan ready meals. The growing interest in this type of product represents a great opportunity for producers of ready meals.
- Trend 3: PLASTIC REDUCTION. Consumers are becoming more and more environmentally conscious. Therefore, taking into account the amount of waste involved in the consumption of ready meals, there is still room for innovation and reduction of plastics through biodegradable packaging.
- Trend 4: HIGH PROTEIN CONTENT. Eating sufficient protein is associated with a healthy diet, a full energy supply and increased satiety. In fact, according to Mintel, for 20% of ready meal consumers in the UK, a high protein content is an important deciding factor when buying premium ready meals.
At Trades, we bring you the most successful trends in the ready meals sector, to help you stay up to date and, above all, to make your products successful too.
