Cookies are a traditional product that has accompanied us throughout our lives, whether we dipped them in milk as children for breakfast, shared them with friends at any time or enjoyed them with a cup of coffee.
They are a very versatile product in terms of shape and flavor, since they can be sweet, salty, spicy, stuffed, light, elastic, spongy, crunchy or coated in a multitude of flavors. In addition, they are highly appreciated because they are very easy to eat and for the pleasure they provide when enjoyed.
According to a study by Statista, per capita consumption of cookies and crackers in Europe will increase from 6.85 kg/year in 2017 to 7.03 kg/year in 2021.
Consumers have more and more options to choose from, so the industry is challenged to constantly evolve to adapt to new trends and maintain the appeal of its products. And while consumers still have an interest in traditional flavors, they are looking for updated versions of formulations and new forms of consumption.
Therefore, from TRADES we present you the most outstanding trends in cookies:
- FOOD PAIRINGS: innovation focuses on pairing suggestions such as cheese and alcoholic beverages, but also on more fun ones such as ice cream and desserts. In this sense, cookies with intense flavors, such as cheese, spices or chocolate, are ideal for pairing.
- CLEAN INGREDIENTS: consumers are increasingly looking for clean label products. In fact, there is a clear increase in the consumption of cookies with natural and organic ingredients.
- SNAKING INDULGENT: consumers are looking for snacks with healthy ingredients, but without sacrificing pleasure. Examples of this trend include superfoods, fruits, special flours and vegetable proteins.
- GIVE SALT TO LIFE: the biscuit industry no longer focuses exclusively on sweet flavors, but increasingly offers more and more options for savory cookies and crackers, ideal for any time of the day.
At TRADES, we continuously inform you of the latest trends so that each new market challenge becomes an opportunity to innovate and surprise with your products.
