There is no greater pleasure than having an ice cream on hot days. It is a refreshing food that provides a great amount of nutrients, since it is mainly made with milk, fruit or nuts. However, for some time now, the ice cream culture has made the leap to turn ice cream into a timeless product thanks to its innovation in textures, flavors, shapes and ingredients.
In fact, according to data from the National Institute of Statistics, in Spain each person consumes an average of almost 3 kilos of ice cream a year.
In recent years the range of products has adapted to the new needs of consumers, so now we can enjoy gluten-free ice cream , light, no added sugars, vegan, for people with diabetes ... It is such a versatile product that everyone can take it and, moreover, do it wherever and whenever you want.
That is why, today, from TRADES we bring you the 4 most important trends in the ice cream sector:
- PROTEIN: according to Mintel, the ice cream market is ready for new formulations that give greater importance to nutrition and balance it with enjoyment. In fact, a significant portion of the population confesses that they would eat more ice cream if it had additional protein.
- FREE FROM: according to Mintel, to address the growing health concerns of many consumers, the ice cream market needs more propositions that combine the pleasure of eating ice cream with additional nutritional value. As a result, launches of low-sugar ice creams, as well as other added claims, have grown since 2018.
- VEGAN: Mintel's latest study reveals that vegan ice cream launches grew by as much as 10% through July 2019. In the face of this trend, oats are becoming the most popular base for plant-based ice creams. Its many benefits include its creamy texture, neutral taste, high nutritional value and low environmental impact.
- FLAVORS AND TEXTURES: manufacturers are increasingly striving to offer a wide variety of flavors and textures to reach all audiences. In this category, the introduction of flavors such as tea or other ethnic flavors, as well as inclusions with mention of origin, stand out.
From TRADES, we bring you the latest trends in the ice cream industry to give you the opportunity to reach more consumers and, above all, to leave them frozen with your innovative proposals.
