Sweets and pastries are still a quick and effective remedy to combat stress

As we mentioned in this article this articleAs we have already mentioned in this article, current trends towards healthier and healthier eating now share the shopping basket with tempting products such as pastries, ice cream and sweets. More and more consumers are turning to the indulgence of sweets as an immediate source of happiness with which to face moments of stress, boredom or anger. And, in this regard, nothing seems to work better than the sweet, genuine taste and aroma of pastries.

Classic cakes, grandma's cakes, cookies with caramel... This whole universe of flavors capable of taking us back to childhood has been successfully exploited by the ice cream sector to develop new bakery-inspired proposals. In the last year alone, the launching of this type of references at European level has increased by 4%, according to the researcher Mintel.

The good acceptance and excellent perception among consumers and the possibility for manufacturers to outline more advantageous pricing strategies due to the associated benefits offered by this type of products, suggest that we are facing a new era of flavor in the world of ice cream.