New flavors in sports nutrition: an opportunity for innovation
The sports and performance nutrition sector is a growing market thanks to the trend of people taking care of their health and well-being. The population is increasingly aware of the importance of leading a healthy lifestyle by following a diet and a daily exercise routine. For all these reasons, the sports food market has grown significantly.
Most people who buy sports nutrition products think that the market is too focused on the typical sweet flavors, which offers us new opportunities to create different alternatives that can generate more interest among consumers.
In addition, there is another opportunity for the sports nutrition sector: the strong consumer interest in plant-based products, a healthier option.
Curt Georgi has the most original scents you need.
One way to provide new answers to consumer needs is to break away from classic sports nutrition flavors, such as chocolate, vanilla and strawberry, by creating new, attention-grabbing flavors.
Curt Georgi, a family company with more than 145 years of experience in the development and production of flavors and fragrances, wanted to step out of its comfort zone by innovating and creating more peculiar and unique high quality flavors.
Their aromas are based on a harmonized blend of different flavoring molecules, with which they achieve unique profiles. Both the solubility and the concentration of the aroma are adapted to each type of product to achieve the best result.
Flavors to innovate in sports nutrition
Curt Georgi is a great specialist in fruit flavors, within this family they offer black raspberry and calamansi flavors as their latest additions for the sports nutrition sector. They also have extensive experience in sweet aromas. In this sense, they present their new aromas of pistachio and almond nougat, cotton candy, coffee pannacotta and butterscotch.
It's time to discover alternative flavors in sports nutrition
With this trend in mind, TRADES offers you these new alternatives to break away from classic aromas. Don't miss this opportunity to explore alternative flavors to satisfy the demands of your consumers.
Would you like to try our most innovative proposal? Contact TRADES sales department to solve any doubt or request a sample kit specially selected for you.
