More and more people are consuming chocolate and are looking for surprising shapes, textures or innovative flavors, beyond the classics (dark, milk and white). In addition, consumers positively value products that reduce their sugar content so that they can enjoy this pleasure without remorse.
Chocolate is not just a tempting whim since, according to several studies, it is beneficial to health because it has antioxidant properties and facilitates blood flow. It is also a very versatile food, and its characteristics will allow you to turn it into a product with a healthy and functional concept.
With chocolate it will be very easy to adapt your products to the new trends. That's why, from TRADES, we show you the main ones:
- The trend BETTER FOR YOU trend is booming because of the growing demand for allergen-free products, which are perceived as healthier, and because of new regulatory requirements to list certain ingredients.
- NATURAL & ORGANIC is a trend that has experienced explosive growth. In fact, this 2020, sales of this type of food are expected to reach almost 14% of total food sales.
- According to a study by Nielsen, the category PREMIUM category will grow from 3% to 5%, while standard chocolate will maintain the same growth of less than 0.5%.
- There is an opportunity to innovate with FLAVORS AND TEXTURES, as chocolate consumers are loyal, but open to new experiences, according to Nielsen.
At TRADES we see chocolate as your opportunity to stand out, differentiate yourself and adapt to new market trends. That's why we provide you with everything you need to make your products the temptation of consumers.
